Privacy Policy

1. Introduction

Welcome to Craftsholic.

Craftsholic (“Craftsholic,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, interact with our advertisements, submit an inquiry, request a quote, subscribe to marketing communications, or use our branding, web design and development, SEO, and digital marketing services.

This policy applies to information collected through:

• Our website, www.craftsholic.com.
• Website contact forms and quote requests.
• Facebook, Instagram, Google, and other advertising lead forms.
• Email, telephone, messaging apps, and other business communications.
• Website analytics, cookies, and advertising technologies.
• Direct interactions with our business.

By using our website or services, you acknowledge that you have been given access to this Privacy Policy. Where the law requires your consent, we will ask for it separately.

2. Information We Collect

We collect personal information that is reasonably necessary to run our business, respond to inquiries, deliver services, and improve our website.

2.1 Information You Provide Directly

When you contact us, request a quote, or hire us, we may collect:

• Full name.
• Email address.
• Phone number.
• Business or company name.
• Website URL.
• Business location.
• Services you are interested in.
• Project descriptions and requirements.
• Project budget and estimated timeline.
• Consultation and appointment details.
• Information included in messages, forms, or other correspondence.

If you become a client, we may also process information needed for contracts, invoicing, payment administration, and service delivery, such as brand assets, website content, and account access you choose to share with us.

We do not ask you to submit sensitive personal information through our general inquiry forms.

2.2 Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect:

• IP address.
• Browser and device type.
• Operating system.
• Approximate location derived from technical information.
• Pages visited and time spent on our website.
• Referring websites or advertising sources.
• Clicks, navigation activity, and other interactions.
• Cookie identifiers and similar online identifiers.
• Advertising campaign identifiers.
• Technical performance and diagnostic information.

This information may be collected using cookies, analytics software, pixels, server logs, and similar technologies, subject to applicable privacy requirements and your consent choices.

2.3 Information from Social Media and Advertising Platforms

When you interact with Craftsholic advertisements on Facebook, Instagram, Google, or other platforms, we may receive information that you choose to provide.

For example, when you complete a Meta lead form, we may receive your name, email address, phone number, business information, and your answers to project-related questions.

We use this information to respond to your inquiry, understand your needs, prepare quotes, and communicate about our services.

The advertising platform may independently process information about your activity under its own privacy policy.

2.4 Information from Other Sources

We may receive business contact information from referrals, business partners, or other lawful sources.

We will use that information for marketing or advertising only where we have an appropriate legal basis and where the use is permitted by applicable law and by the terms under which the information was collected.

3. How We Use Your Information

Craftsholic may process personal information for the following purposes:

• Responding to inquiries: Answering questions, sharing service information, scheduling consultations, and preparing quotes.
• Delivering services: Managing branding, web design and development, SEO, digital marketing, maintenance, and related client projects.
• Client communications: Providing project updates, requesting approvals, sending invoices, and responding to support requests.
• Improving our website: Understanding website usage, identifying technical issues, and improving navigation, content, and functionality.
• Advertising and measurement: Measuring advertising performance, learning which campaigns generate inquiries, and improving advertising effectiveness.
• Remarketing and audience development: Where permitted, showing relevant ads to previous website visitors or business contacts and building advertising audiences from appropriately collected information.
• Marketing communications: Sending service updates, promotional information, or newsletters where the law allows or where we have obtained appropriate consent.
• Security and compliance: Preventing fraud, protecting our systems, keeping records, and meeting legal obligations.

We do not use personal information for purposes incompatible with those described in this policy without giving additional notice or obtaining consent where required.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, and similar technologies to support website functionality, understand visitor behavior, and measure or personalize advertising.

These technologies may fall into the following categories:

• Essential cookies: Support basic website functionality, security, navigation, and form processing.
• Analytics cookies: Help us understand website traffic, visitor interactions, page performance, and how people find our website.
• Advertising and marketing cookies: Help us measure ad conversions, build remarketing audiences, and show more relevant ads on third-party platforms.
• Functional cookies: Remember preferences or support additional website features.

Where the law requires it, we will use non-essential cookies and similar technologies only after obtaining valid consent.

You can also manage or block cookies through your browser settings. Blocking certain cookies may affect parts of the website.

5. Google Analytics and Google Advertising

Craftsholic uses, or may use where enabled, Google services such as Google Analytics, Google Ads, and Google Tag Manager for website measurement, advertising, and marketing operations.

Google and other third-party advertising providers may show Craftsholic advertisements across Google services and other websites.

These providers may use cookies, device identifiers, and similar technologies to serve or measure ads based on your previous visits to our website or interactions with our advertising.

Depending on the services enabled and your privacy choices, the information processed may include technical identifiers, website interactions, advertising attribution data, and conversion events.

We use these services to:

• Understand website traffic and engagement.
• Measure advertising campaign performance.
• Track relevant actions, such as quote request submissions.
• Improve advertising relevance.
• Reach previous visitors through remarketing where permitted.

You can manage Google’s personalized advertising settings at https://myadcenter.google.com/.

You can learn how Google uses information from sites and apps that use its services at https://policies.google.com/technologies/partner-sites.

Additional opt-out options may be available through https://optout.networkadvertising.org/.

Opting out of personalized advertising does not necessarily stop you from seeing ads. It may reduce the use of your information for personalization.

6. Meta Advertising: Facebook and Instagram

Craftsholic may advertise its services on Meta platforms, including Facebook and Instagram.

Where enabled and legally permitted, we may use Meta Business Tools, such as the Meta Pixel or Conversions API, to understand website interactions, measure advertising performance, and build advertising audiences.

These technologies may process information about page visits, form submissions, browser and device identifiers, and other conversion events.

We may also receive information directly from people who submit Meta lead forms or contact us through Facebook, Instagram, or messaging apps.

We use this information to:

• Respond to inquiries and provide quotes.
• Understand client requirements.
• Measure campaign performance.
• Improve future advertisements.
• Build custom or similar advertising audiences where legally permitted.
• Communicate with prospective clients about requested services.

Where authorized and permitted, contact information may be processed through Meta’s audience-matching tools to help deliver relevant ads.

Meta independently processes information under its own privacy policies and platform terms.

You can learn more about Meta’s privacy practices at https://www.facebook.com/privacy/policy/. You can also manage ad preferences in your Facebook or Instagram account settings.

7. Microsoft Advertising and Other Marketing Platforms

Craftsholic may use Microsoft Advertising, including ads shown through Bing and related services.

Where enabled, conversion tracking and ad measurement technologies may collect website interaction information and technical identifiers. This helps us evaluate campaign performance and improve advertising effectiveness.

Microsoft’s privacy information is available at https://privacy.microsoft.com/.

We may also use email marketing, customer relationship management (CRM), and other communication platforms to manage inquiries and business relationships. These providers receive access only to the information reasonably necessary to perform their services, subject to appropriate safeguards.

8. Customer Lists, Remarketing, and Personalized Advertising

Where permitted by law and platform policies, Craftsholic may use appropriately obtained client or prospect contact information to build advertising audiences on platforms such as Google and Meta.

This may involve securely processing information such as email addresses or phone numbers through approved audience-matching tools. Depending on the platform, contact information may be hashed or otherwise protected before or during matching.

We may use these audiences to:

• Show relevant ads to existing business contacts.
• Exclude existing clients from certain campaigns.
• Reach new audiences with similar characteristics.
• Evaluate the effectiveness of our marketing.

Having a contact list does not give us permission to use it for advertising. We evaluate applicable consent, notice, source restrictions, and other legal requirements before using personal information this way.

Where required, you may object to or opt out of personalized advertising, audience matching, or the sharing of personal information for targeted advertising.

9. Email, Telephone, and Messaging Communications

If you contact Craftsholic or ask about our services, we may respond using the contact details you provide.

This may include:

• Answering questions.
• Scheduling consultations.
• Sending quotes and proposals.
• Following up on information you requested.
• Communicating about active projects.
• Sending invoices, approval requests, and project updates.

We may send promotional messages or newsletters when we have the required consent or another valid legal basis.

You can unsubscribe from marketing emails using the unsubscribe link, where provided, or by contacting us at info@craftsholic.com. You can ask us to stop promotional text, messaging-app, or other direct marketing messages at any time.

Opting out of marketing will not necessarily stop essential communications about an active service, transaction, or legal obligation.

10. How We Share Personal Information

We may disclose personal information to service providers and business partners where reasonably necessary to run our business. These may include:

• Website hosting and infrastructure providers.
• Website analytics services.
• Advertising and conversion-measurement platforms.
• CRM providers.
• Email, messaging, and communication services.
• Appointment scheduling providers.
• Payment processors and invoicing platforms.
• Contractors assisting with authorized client projects.
• Professional advisers and legal authorities where appropriate.

We may also disclose information where required by law, where needed to enforce our legal rights, or in connection with a legitimate business transfer, such as a merger or sale of the business.

We do not sell customer contact lists for money.

However, some disclosures involving advertising pixels, cookies, or audience matching may be considered a “sale” or “sharing” of personal information under certain privacy laws, even when no money is exchanged. Where applicable, we will provide legally required opt-out mechanisms and respect valid privacy choices.

We do not authorize service providers to use your information for unrelated purposes, except where independently permitted and appropriately disclosed.

11. Legal Bases for Processing

Where laws such as the General Data Protection Regulation (GDPR) or UK GDPR apply, we process personal information under one or more of the following legal bases:

• Consent: Where you have agreed to receive marketing, allow non-essential cookies, or permit other processing that requires consent.
• Contractual necessity: Where processing is necessary to provide requested services or to take steps before entering into a contract.
• Legitimate interests: Where necessary for lawful business operations, inquiry management, security, and certain business communications, provided those interests are not overridden by your rights.
• Legal obligations: Where processing is necessary to comply with applicable laws or regulations.

Where consent is required for advertising technologies or personalized advertising, we do not rely on legitimate interests as a substitute.

You may withdraw your consent at any time. Withdrawal does not affect processing that was lawful before you withdrew.

12. Data Retention

We keep personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may vary based on:

• The nature of your inquiry or business relationship.
• Whether you become a client.
• Contractual and service-delivery requirements.
• Legal, accounting, and tax obligations.
• Security, fraud prevention, and dispute-resolution needs.
• Your consent and marketing preferences.

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it.

You may request deletion of eligible personal information by contacting us. Some information may be retained where required or permitted by law.

13. Data Security

Craftsholic takes reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, loss, alteration, or misuse. These measures may include secure website connections (HTTPS), access restrictions, account protections, and carefully selected service providers.

However, no website, online platform, or electronic transmission can guarantee complete security.

Please do not send passwords, payment card information, government ID numbers, or other unnecessary sensitive information through our general inquiry forms or email.

14. International Data Transfers

Craftsholic serves clients and website visitors in multiple countries.

Personal information may be processed or stored in countries other than the one where it was collected, including where our hosting providers, advertising platforms, and other service providers operate. These countries may have different data protection laws.

Where required, we use appropriate contractual, technical, or organizational safeguards for international transfers of personal data.

15. Your Privacy Rights

Depending on your country, state, or region, you may have rights relating to your personal information. These may include the right to:

• Request access to information we hold about you.
• Request correction of inaccurate information.
• Request deletion of eligible information.
• Object to certain processing activities.
• Restrict certain uses of your information.
• Withdraw consent where processing relies on consent.
• Request data portability where applicable.
• Opt out of direct marketing.
• Opt out of certain targeted advertising activities.
• File a complaint with an appropriate privacy regulator.

Certain requests may be subject to legal exceptions. We may take reasonable steps to verify your identity before responding to requests involving personal information, and we will respond within the timeframe required by applicable law.

To submit a privacy request, email info@craftsholic.com with the subject line “Privacy Request” and describe your request.

16. Additional Privacy Information for California and Other US Residents

Residents of California and certain other US states may have additional privacy rights where applicable state laws apply to Craftsholic. These may include the right to know what personal information we collect, to request deletion or correction, and to opt out of certain sales, sharing, or targeted advertising.

Some advertising technologies may involve sharing online identifiers with advertising partners for cross-context behavioral advertising, as defined under applicable privacy laws.

Where legally required, Craftsholic will provide ways to exercise these rights, including a means to opt out of applicable targeted advertising or data sharing. We will also recognize legally binding browser-based opt-out preference signals, such as Global Privacy Control, where required by law.

We will not unlawfully discriminate against anyone for exercising their privacy rights.

To exercise applicable rights, contact us at info@craftsholic.com. Additional privacy preference controls will be made available on our website where required.

17. Privacy Rights for European and UK Visitors

If you are located in the European Economic Area or the United Kingdom, you may have rights under applicable data protection laws.

Where legally required, we will obtain your consent before activating non-essential analytics or advertising cookies and before processing personal information for personalized advertising. Where Google advertising and analytics technologies are used, consent preferences may be communicated through Google’s supported consent mechanisms.

You may withdraw consent or ask for information about our processing by contacting us. You may also have the right to file a complaint with your local data protection supervisory authority.

18. Children’s Privacy

Our website and services are intended for businesses and individuals seeking professional branding, web design and development, SEO, and digital marketing services.

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16 through our website for marketing purposes.

If you believe a child has given us personal information, please contact us so we can review the information and take appropriate action.

19. Third-Party Websites and Services

Our website may link to third-party websites, social media platforms, payment services, or other external resources.

We are not responsible for the privacy practices, content, or security of third-party websites that we do not control. We recommend reviewing their privacy policies before submitting personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, advertising activities, legal requirements, or business practices.

When we make changes, we will update the “Last updated” date at the top of this page. Where applicable law requires it, we will provide additional notice or obtain consent before making material changes that affect your personal information.

21. Contact Us

If you have questions about this Privacy Policy, how we process personal information, or your privacy rights, please contact:

Craftsholic
Email: info@craftsholic.com
Website: www.craftsholic.com

We will review privacy-related inquiries and respond in accordance with applicable legal requirements.